Memory Foam Mattress

I saw an ad for a memory foam mattress last night. Something about it struck me funny. I'm not even sure why, but the idea of the foam being like, "He's coming home tonight! I have to tell you nightstand I'm not looking forward to it." "Why?""Why?! Because some idiot scientist got the crazed idea to give me a memory! Why? So I can recall the crushing feeling of his tossing and turning all night!?